USer Generated Content
Created content for brands such as Laneige, Peace Out Skincare, Summer Fridays, etc. With minimal decorative pieces in my home, I used creativity to curate these pictures, resulting in brand engagement.
Semester-long projects
Tru Fru Case Study
A semester-long project with 2 teammates in which we studied Tru Fru’s brand image, target audience, brand competition, etc. The study has helped gain insights into how to evaluate a business and what determines if a brand has truly been successful.
Ban Bamboo and Thai Cuisine
A semester long project with 3 other teammates where we acted as consultants to a local restaurant in Philadelphia. Through our survey and study, we made decisions to help the business grow. We ended up creating an Instagram page, created Google Ads, and a implementation plan for the next three months. To view the presentaion, please click on the picture to the right.
Chanel
Semester-long project in which research was conducted on Chanel and its advertising, but had to be presented in a website format. To view the site, please click on the picture to the right.